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|Posted on March 13, 2013 at 1:09 PM||comments (35)|
Traveling has always been a passion of mine, however, its mostly done for entertainment processes. Recently on my last visit to NYC to decided to give it another try and visit the educational sites to be found in New York City. The First stop on my list was the Museum of Modern Art. Below are a few Photos of items seen on that trip.
This is an example of the Typography exhibit seen at MoMa.
Portrait by Picasso
Cloth book by Louise Bourgeois
|Posted on January 7, 2013 at 9:01 PM||comments (18)|
Design is all around, from the packaging on ur favorite sack to the poster for that party, said to the weekend hit,design and its various concepts can be seen everywhere we go. Some of these designs are very catchy and portray their intended message perfectly, whilst some are just a bit much and tends to stray from its intended meaning.
Whilst design is a bit subjective, there are a few rules which if followed ,will help differentiate the difference between good and great design and what works for the desired product.
Good designs should clearly conveys ideas and information, the design should emphasize the message.
Good design conveys information and communicates ideas. Poor design impairs this communication by getting in the way.
Balance is based on the notion, "the whole is the sum of its parts." Using balance, design elements or the "parts" are organized to create a whole that has equilibrium.
Proportion- Similar to balance, good proportion maintains an agreeable relation of parts within the whole. It's the consideration of parts in relation to the whole.
Contrast- Contrast, created when elements are combined, provides necessary variety. Without contrast, even good design can be boring (or worse, ineffectual). While balance and proportion help to maintain cohesiveness, contrast adds interest.
Economy- Economy is the same as the "less is more" principle. On average, simplicity tends to emphasize a design's intent more powerfully than complexity.
Direction- When elements are arranged well, "movement" or the illusion of direction is created. This helps lead the viewer's eye and can emphasize the design's intent.
Emphasis- Also known as dominance, this condition exists when design elements are arranged to create a hierarchy of visual importance. For example, the cover of a book might include a title, subtitle, and the author's name.
Space- Perhaps most important to overall quality of design — as important as emphasis, but overlooked by many designers — is space. Including space (often called white space) in a design provides its other elements with all the characteristics listed above. More often than not, a design fails without space.
While the principles listed above are vital, they are not comprehensive. Thousands of books have been published on the subject of graphic design; depending on your interests and needs, seek out one or more of these for study.
|Posted on December 5, 2012 at 9:48 AM||comments (37)|
In a recent conversation at my workplace, it came to my attention that common file formats are not such a common knowledge. I have therefore composed this blog to provide an explanation based on information found online. This is just a few of the more commonly used formats in Graphic design.
Joint Photographic Experts Group(JPEG) is a Compressed, lossy file format, for raster (pixmap) data only. it is mostly for photo-type images on the Web. This format can hold RGB data; many compression levels and other options available.
The Portable Network Graphics (PNG) file format was created as the free, open-source successor to GIF. The PNG file format supports 8 bit paletted images (with optional transparency for all palette colors) and 24 bit truecolor (16 million colors) or 48 bit truecolor with and without alpha channel - while GIF supports only 256 colors and a single transparent color. Compared to JPEG, PNG excels when the image has large, uniformly colored areas.
Portable Document Format(PDF), also known as “Adobe Acrobat format.” Not really a “graphic file format,” since it’s designed to contain entire pages including graphics, type, vector shapes, and overall layout; but I include it here because it can, in fact, be used purely as a graphic file format (to contain one or more images).
Graphic Image File format (GIF) Indexed color file, for raster (pixmap) data only. Primarily for synthetic, somewhat flat images such as logos, diagrams, navigation buttons, etc. Graphic Image File format uses a CLUT (color lookup table) to define the colors as though they were individual color chips, and only supports up to 256 colors per image. Although it can simulate continuous-tone colors by dithering, that’s generally best left to the JPEG or PNG formats. GIF is rarely a good choice for non-Web use
Scalable Vector Graphics(SVG) is an open standard created and developed by the World Wide Web Consortium to address the need (and attempts of several corporations) for a versatile, scriptable and all-purpose vector format for the web and otherwise.
Photoshop Document(PSD) Photoshop’s native file format.
The Tigged Image File Format(TIFF) format is a flexible format that normally saves 8 bits or 16 bits per color (red, green, blue) for 24-bit and 48-bit totals, respectively, usually using either the TIFF or TIF filename extension. TIFF's flexibility can be both an advantage and disadvantage, since a reader that reads every type of TIFF file does not exist.
I know there are many other file formats available and a lot more explanation will be needed in other to fully understand this formats in its entirety. I hope however, that this introduction will be someone helpful in giving you a basic understanding of this subject.
|Posted on November 21, 2012 at 11:50 AM||comments (106)|
This post will be focusing on other blogs from which i draw my inspiration.
|Posted on July 18, 2012 at 11:59 PM||comments (51)|
Conceptualization can be seen as the inventing or contriving an idea or explanation and formulating it mentally. Building a concept to achive a particular design is not a simple task but they can be achieved by understanding the particular goals and objectives of the project that you have been given.
Once we have gathered this information, we will need to decide on the best way to get this message communicated to the target audience. This is very important because if the Target Market is a group of kids one can not design a product that they can not understand. The message has to be designed in such a way as to ensure that the message is fully understood. Thus the importance of conceptualization. If the original intent of the client is not captured in the Conceptualization stage, the entire design may become faulty.
|Posted on May 30, 2011 at 12:46 PM||comments (10)|
I was reading an article resently concerning tips on how to be a great Graphic Designer. I found this article to be very interesting so i desided to repost to my blog. It was take n from a site called Justcreativedesign.com. Hope you enjoy.
The Design Brief
How do you get the design you want? The perfect design you envision in your head? … The design brief is the answer.
Whether you are a designer or a client, an effective design brief is the single most critical factor in ensuring that a project is successful.
This article will tell you how to write an effective design brief that will be both beneficial to the client and the designer.
This article will be based from the client’s perspective.
First off, you may want to know what a design brief is. A design brief is something that is vital to any design project as it will provide the designer(s) with all the information needed to exceed your expectations.
A design brief should primarily focus on the results and outcomes of the design and the business objectives of the design project. It should not attempt to deal with the aesthetics of design… That is the responsibility of the designer.
The design brief also allows you (the client) to focus on exactly what you want to achieve before any work starts on the project.
A good design brief will ensure that you get a high quality design that meets your needs, providing you have chosen the right designer.
How To Write An Effective Design Brief
If you answer these questions below in an ordered and detailed fashion, your design brief will be 90% done… the other 10% will come from further questions from the designer after you submit your brief.
Have fun answering the questions and remember, provide as much detail as possible! This does not mean one line answers.What does your business do?
Tip: Never assume that the designer will know anything about your company. Be clear and concise and avoid jargon when replying.
Tip: You should also provide old promotional material to assist the designer.Who is the target market?
Tip: If you have multiple audiences, rank them in terms of importance.What copy (text) and pictures are needed?
Tip: The copy and pictures used in a design are as crucial as the design itself and you should clearly state who is going to be providing the copy and pictures if needed. You may need to look into getting a professional copywriter / photographer – ask your designer for some recommendations.
|Posted on April 21, 2011 at 2:37 PM||comments (22)|
Recently I joined a creative agency as a new Production Artist. For the first couple of weeks, I was in complete disarray. Being relatively new in the professional field, I was unaccustomed to working in an office environment, work for me was always freelance.
Here are a few insightful tips that I picked up during my short time working in the field. This not only applies to Graphic Design but to any field that one may deside to venture into.
The dilemma of not being able to adjust in a new working environment is what every newbie faces. Newly joining designers constantly face issues in adjusting to the new set-up and fail to deliver their true potential. This happens especially when you don’t know what the tools of the trade are. Today I would like to assist my newbie graphic designer friends in adapting to the new environment with these valuable career advices:
1. Learn From Others- many of the individuals who you will be working with will have a bit more experience in the field than you. It is totally ok to"bug' them(if they are as cool as the persons in my office)you will be fine.
2. Ask questions- there is nothing as a dumb question. Questions were meant to be asked and only be asking will one truly learn what is there to be learnth.
3.Be a Team Player- work alongside individuals to make the team be better at what they are doing
4.Keep Your Stuff Organized- it is good to know where everything is, so that when it is needed, it can easily be found.
5.Improve Via Criticism- individuals tend to be very fond of there own work(even if its crap). Learn from individuals who have been in your shoes and know a little about what they are talking about.
6.Don’t Make Enemies- you will not like everyone in your office, but plz try to get along with everyone. This is may your work a bit easier and enjoyable
7. Defend your work- stand up for your work as long as it is in a respectable way.
These are just a few tips that helped me at my new job, hopefully it will be useful to you.
|Posted on March 15, 2011 at 10:56 AM||comments (21)|
Writing has always been a great part of my life, now with my new found love of design, I have decided to make both work together. Therefore, Smalz Design is now creating Greeting Cards for any occasion. If you are tired of the same dull, boring cards and just want to get that special touch for your someone special, Smalz Design is the one for you.
If you have any suggestions on topics you would like to see featured, please feel free to ad your comment.
|Posted on February 15, 2011 at 5:53 PM||comments (13)|
|Posted on February 10, 2011 at 9:42 PM||comments (33)|
Music is one thing that I love. I basically listen to every kind there is, honestly, my friends say I am a bit crazy when they hear me listening to some of the stuff I listen to. Take for example, my favourite band is Maroon 5. 2 years ago most of my friends did not even know who Maroon 5 is.
One of Maroon5's new song: